Nico Keyes

Key traits

Proactive

I take a highly proactive approach to problem-solving and information gathering, seeking resources and knowledge to drive all of my projects forward—not only user studies. I’ve found that this mindset, coupled with my commitment to continuous learning, leads to the most impactful results.

Strategic

I’m a big picture thinker and adept at zooming in and out to gain holistic understanding. While I enjoy immersing myself in a new product domain, problem space, or user group, I am always keenly aware of—and actively ensuring that my work aligns to—the overarching business strategy and expected outcomes.

Analytical

One aspect of my work that I especially enjoy is synthesizing complex data from a variety of sources—usually a combination of behavioral analytics, market research, and qualitative and quantitative data. Going from raw data to actionable recommendations is key to driving informed and innovative decision-making.

Articulate

No matter how stellar your work is, if it’s not delivered in a clear and compelling way, you won’t get the outcomes you want. I take great care in how I communicate verbally, orally, and in written form to increase understanding, garner stakeholder buy-in, and drive meaningful outcomes.

Collaborative

Collaboration is essential to my approach—and it extends beyond teamwork. I actively seek opportunities to challenge boundaries, reshape team dynamics and foster innovation by engaging colleagues across departments. This promotes interdisciplinary dialogue, breaks siloes, and enhances team effectiveness.

Forward-thinking

Years before a company I worked at introduced a new initiative promoting the importance of UX Research across the product life cycle, I gave a talk, organized a panel discussion, and wrote an article advocating for the same. My proactive stance led to my being invited to contribute to the program as an instructor — a testament to the merit of leaning into topics you’re passionate about.