Nico Keyes

Hi, I’m Nico—a product strategist and UX researcher driven by curiosity, systems thinking, and a deep belief in the power of well-designed tools and processes to unlock human potential.

For the past 15 years, I’ve helped mission-driven organizations—from deep-tech startups to global enterprises—align around what matters most to their users. My work blends product thinking, research, and cross-functional leadership to improve adoption, reduce friction, and bring strategic clarity to complex, ambiguous problem spaces.

I’ve held many roles—Web Designer, Event Producer, Marketing Director, Product Researcher, and Product Manager—which gives me a systems-level perspective and a unique ability to connect dots across teams. My north star remains the same in any role: to design intentional user experiences by remaining committed to who we’re serving and why. With this mindset, we don’t just ship; we succeed.

Key traits

Ownership mentality

I approach every project as if the outcome depends on me—because often, it does. I proactively identify blockers, hunt down information, and drive progress without waiting for permission. I take great pride in being both self-directed and relentlessly dependable.

Strategic thinking

I move fluidly between big-picture strategy and detailed execution. I love immersing myself in new product domains or user ecosystems—but always anchor my work to broader business goals, ensuring that every insight, experiment, and feature ladders up to a larger purpose.

Resilient & adaptive

I bring steadiness and clarity to fast-changing or ambiguous environments. Whether navigating shifting priorities, evolving requirements, or technical unknowns, I stay focused on outcomes, recalibrate quickly, and keep teams moving forward.

Cross-functional collaboration

My work thrives on dismantling silos and forging connections across functions. I seek out engineers, designers, data scientists, and stakeholders to co-create stronger outcomes—and frequently act as the connective tissue across fragmented teams and perspectives.

Analytical rigor

I’m at my best when translating ambiguity into insight. I draw from behavioral analytics, user research, and market signals to uncover patterns and make sense of complexity—then distill those findings into clear, actionable strategies that drive impact.

Clarity in communication

Great work is meaningless if it isn’t understood. Whether I’m writing, presenting, or building alignment in real time, I work hard to make complex ideas clear, compelling, and hard to ignore so that teams can move forward with confidence.