Nico Keyes

Key traits

Proactive

I take a highly proactive approach to problem-solving and information gathering, seeking resources and knowledge to drive all of my projects forward.

A year before IBM introduced a major initiative promoting the importance of user research across the entire product development life cycle—rather than merely after launch—I wrote an article, sent a video petition to the GM of Design, and led an organization-wide panel discussion advocating for the same.

This proactive stance led to my being invited to contribute to the new program, Product Management Academy—a testament to the merit of leaning into topics you’re passionate about.

Collaborative

Collaboration is essential to my approach, and it extends beyond teamwork: I actively seek opportunities to challenge boundaries, reshape team dynamics and foster innovation by engaging colleagues across departments and busting through siloes.

Strategic

I’m a big picture thinker and adept at zooming in and out to gain holistic understanding, always balancing the grand plan with a healthy respect for curveballs. I enjoy immersing myself in a new product domain, problem space, or user group—yet am always keenly aware of, and actively ensuring that my work aligns to, the overarching business strategy.

Analytical

One aspect of my work that I especially enjoy is synthesizing complex data from a variety of sources—usually a combination of behavioral analytics, market research, and qualitative and quantitative data. The ability to translate raw data into actionable recommendations is the magic ingredient for driving innovative decision-making.

Articulate

No matter how stellar your work is, if it’s not delivered in a clear and compelling way, you won’t get the outcomes you want. I take tremendous care in how I communicate verbally, orally, and in written form to increase understanding, garner stakeholder buy-in, and drive meaningful outcomes.