Nico Keyes

product research strategist

Speaking

  • Increasing trial-to-paid conversion with IBM’s Path to value playbook @ IBM’s Quarterly Design Review (Jun 2024)

  • How cross-disciplinary collaboration led to an award-winning watsonx submission @ IBM HQ (Sept 2023, Jun 2024)

  • Turn problems into possibilities with Design Thinking @ Texas Library Conference (Apr 2023)

  • User experience research across the product life cycle @ University of Texas at Austin - ITD 380 Advanced Design Thinking (Feb 2023)

  • Create a compelling research playback through storytelling @ University of Texas at Austin - ITD 370 Advanced Design Thinking (Nov 2022)

  • From sensemaking to action @ University of Texas at Austin - ITD 370 Advanced Design Thinking (Oct 2022)

  • A behind-the-scenes look at purchasing IBM Software @ IBM Service Design Guild (Sept 2022)

  • Interviewing 101: Mastering the Fundamentals @ University of Texas at Austin - ITD 370 Advanced Design Thinking (Aug 2022)

  • Interviewing 101: Mastering the Fundamentals @ IBM Patterns Design Bootcamp (Aug 2022)

  • Kano model in 5 minutes @ IBM Turtle Talks (Jul 2022)

  • Design’s impact throughout the product life cycle @ IBM Systems Transformation Talk (Apr 2021)

  • Ask Me Anything Career AMA @ IBM Patterns Design Bootcamp (Feb 2021)

  • Using the Kano model to prioritize your product roadmap @ IBM Istanbul Research Guild (Oct 2020)

  • Practical application of Enterprise Design Thinking in Systems @ IBM Systems Design Summit (Sept 2020)



Teaching

 

Leading a discussion on how UX research is elevating the digital self-service experience for prospective customers @ IBM Product Management Academy in Armonk, NY

Teaching Advanced Design Thinking + User Research to graduate students @ the University of Texas at Austin

Sharing collaboration and user-centered design best practices with IBM's Corporate Strategy team at HQ in Armonk, NY

Discussing the role of UX research in product discovery and strategy @ IBM Product Management Academy in Armonk, NY

 

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